101: How to produce and write an effective creative brief

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

An effective creative brief is your project’s blueprint—it gets everyone aligned and sparks the ideas that bring campaigns to life. 

What you will learn:

• The role of the creative brief in delivering great work. 
• The essentials of crafting briefs that are clear, inspiring and result-driven
• Timeframes and stakeholders to include in the process. 
• What makes a brief impactful
• Common pitfalls to avoid
• How to set up your team for creative success

It is aimed at:
Marketing teams, brand managers and assistants and junior marketing roles.

All sessions can be viewed live or on demand via the ISBA knowledge hub.