2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Radio remains a powerful medium for reaching audiences with targeted messaging and storytelling, offering broad reach and local relevance. Its cost-effectiveness and adaptability make it relevant in today's digital age.
What you will learn:
- The role and relevance of Radio in today’s media landscape
- What are the key features and benefits of radio
- How to plan and buy a radio campaign
- Hear best in case campaign examples
Also,
- What Is voice search and how does it work?
- How is voice search influencing consumers purchasing habits.
- The future of voice search
- 5 Key Take Outs
It is aimed at:
Marketing teams, digital marketing managers, media managers, brand managers and assistants and junior marketing roles.
