How to succeed with retail media in 2025

Designed for brands and retailers, this event with experts CvE explores the evolving retail media landscape, operational shifts, and the importance of collaboration. 

• Introduction to the new CvE Retail Media Playbook, unpacking the players in the ecosystem
• Deep dive into:
  • How the ways of working, client/agency operating models, and internal capabilities are changing for both brands and retailers during this phase of retail media acceleration
  • The importance of deep publisher/retailer/brands relationships for both inventory access and data strategy to increase the effectiveness of the whole ecosystem
• Update on ISBA’s Retail Media UK Study with Mediasense
• An update from IAB UK and IAB Europe on their workstreams for 2025

Who is it aimed at?

This session is for anyone with responsibility in marketing effectiveness, media, media measurement, print and online and those working at intermediaries.

What will you gain by attending:

• Evolving Landscape: The retail media landscape is rapidly changing, impacting how brands, retailers, and agencies work together. Attendees will understand how this includes shifts in working methods, client-agency operating models, and the internal capabilities required to succeed.
• Strategic Partnerships: Strong relationships between publishers, retailers, and brands are crucial for accessing valuable inventory and developing effective data strategies. Attendees will learn how these partnerships are essential for maximising the performance of the entire retail media ecosystem.
• Capabilities: Attendees will comprehend how internal capabilities must evolve in response to the retail media evolving landscape.

Presenter

Fiona Davis, Managing Director, CvE Marketing Consultancy

Fiona Davis is a seasoned marketing strategist with a dynamic 20-year career that has seen her at the forefront of technology and innovation. As the Managing Director of CvE, Fiona leads the charge in marketing consulting, driving our clients business growth and pioneering change across multiple regions including EMEA, the US, LATAM, and APAC.
Fiona's unique vantage point, gained from her involvement on both the buy and sell sides of media, grants her an all-encompassing view of data's role in the marketing ecosystem. Her insights are invaluable as she navigates the evolving landscape of cross-channel marketing, ensuring that industry players are well-equipped to meet the ever-changing market demands.
Prior to joining CvE, Fiona held various key positions with a major U.S. broadcaster, a global digital media publisher, and a leading martech platform. Her diverse background and hands-on experience make her a unique member of the industry, offering a wealth of knowledge and a vision for the future of marketing.