New for 2021, we're launching a series of Media Owner Spotlight sessions - exclusive to ISBA members - providing a direct dialogue with some of the UK's top media owners to gather knowledge and latest insight.
Teads, The Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.9 billion people every month including BBC Global News, The Guardian, Insider, Daily Mirror, The Washington Post, Der Spiegel, Vice, Forbes, Le Point, El Mundo, Corriere della Sera and Nikkei BP among many others. Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market.
Teads’ end-to-end platform provides a sustainable advertising ecosystem that respectfully connects brands to consumers. Teads demand-side, sell-side and creative technology delivers effective and engaging advertising experiences for consumers, guaranteed outcomes for brands, and ultimately powers publishers with better monetization solutions to fund quality journalism.
How a single end to end platform can drive efficiencies for brands and greater returns for publishers
As advertisers look to diversify ad-spend out of the walled gardens, the open web can appear fragmented, inefficient and simultaneously unrewarding for publishers. But by focusing on fully-integrated end to end platforms, brands can ensure they are delivering effective campaigns and supporting quality journalism, as well as reaping benefits that span across a number of areas including data, privacy and environmental impact.
This session will look at understanding what questions advertisers should be asking of their tech partners and where they can ensure sustainable media practices well into the future.
Presenters
Justin Taylor, Managing Director, UK
Amy China Wire, Head of Teads Studio, UK
To book your place, please email Elvira Bagge.