Media Owner Spotlight session with TikTok

Brand safety and trust - Safety update

An insight into TikTok's brand safety strategy, and user safety progress.

Programme: Brand Safety and Trust & Safety insights, including;

• Brand safety policies, processes, and practices
• The challenges of being a 2nd generation platform
• Recognising our demographics
• The evolution of in-app support, and front end controls

Who is it aimed at
Brand advertisers who wish to learn more about TikTok's evolution including the challenges faced, and the brand and user safety products and features that have been implemented.

What will you gain by attending
An introduction to how we are mitigating the risks for brands and users alike.

It will also provide a chance to give feedback and ask questions to our brand safety and trust and safety teams.