Accessible Advertising is a key priority for ISBA. Our ambition for the industry is for all advertising to be accessible to all.
ISBA leads the UK Accessible Advertising Network and co leads the European Accessible Advertising Network.
The Ad Accessibility Network has created an essential resource for anyone at any stage of their ad accessibility journey. It provides best practice and advice on how to create advertising that can be accessed with those with hearing or sight loss as well as which media owners have the technical capability to support audio described or subtitled advertising
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Bobi Carley
Bobi Carley
In her leadership role at ISBA, Bobi strives to drive industry change on key advertiser challenges. She also leads ISBA's Inclusion Network and works cross industry supporting the diversity, inclusion and equity agenda.
Prior to ISBA, Bobi led the AV team at the7stars before that Bobi spent her working years in the Tv and Entertainment industry at Sky TV, Viacom and latterly she served as the UK Commercial Director of The Walt Disney Company.
Bobi serves on a number of industry boards, and non execs roles.
Vanessa Vidad
Vanessa Vidad
Vanessa is the CRM & Systems Manager at ISBA, as well as ISBA's Inclusion Co-lead alongside Bobi Carley. Vanessa manages and maintains the integrity of our data and ensuring that the right people get the right information.
Vanessa graduated from London South Bank University with a Bachelor’s degree in Business IT and worked at an American University before joining ISBA.
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