Data ethics

Working closely with our expert members from the Data & Ethics Steering Group, plus the World Federation of Advertisers (WFA), and our wider industry partners, ISBA has developed a series of tools, reports, case studies and articles to help members build their Data Ethics frameworks. 

These frameworks will help guide organisations who are developing their data ethics approach as part of a corporate governance requirement, and in a way the works with their supply chain. You can browse these resources below, which will be regularly added to and updated.

According to ISBA’s Data Ethics Working Group, the definition of Data Ethics is:

To use data in the marketing ecosystem with integrity and fairness and to be transparent with consumers and partners about how data is collected, processed, and stored. Ultimately this means being fully accountable to the consumer when using their data for marketing and advertising communications, and working with partners who share the same ethical values.