Artificial intelligence (AI) is a transformative technology that will fundamentally change our economy and society – and advertising is no exception.
Every organisation is racing to understand AI’s capabilities and how it might open the door to a new phase of creativity, while at the same time harbouring concerns about the scale of its possible impact.
At ISBA, we seek to lead our industry in creating an inclusive and sustainable advertising environment – one that is trusted and responsible, and which has a positive societal and economic impact. In the years to come, AI can help us deliver on that promise, or it could exacerbate some of the worst in modern trends.
We have begun to tackle the question of AI across different ISBA functions, from Public Affairs and Agency Services to events and Media.
Contact us
Lorna East
Lorna East
Lorna joins ISBA from the publishing industry with 20 years account management experience agency side.
Lorna was previously Group Client Services Director at The Writer and was responsible for driving commercial growth by developing enduring, profitable client relationships for a number of large organisations.
Prior to this she has held roles at a number of content marketing agencies including Group SJR, Hearst Content Agency and Wardour Communications Ltd.
Rob Newman
Rob Newman
Rob leads Public Affairs for ISBA – engaging with government, Parliament, policymakers, and regulators to represent our policy positions to external audiences.
He leads our Strategic Policy Action Group, a corporate affairs forum for ISBA members; and our Influencer Marketing Working Group, which developed a Code of Conduct launched in 2021.
A former political adviser and consultant who has worked in Parliament, at think tanks and in the private sector, Rob spent 12 years working for the Labour Party in various guises – for frontbenchers and backbenchers; in government and opposition; in constituencies and in Westminster. He attended Shadow Cabinet meetings as part of its secretariat and worked in the Whips Office.
Subsequently, Rob spent over three years at Edelman, the world’s largest communications agency, supporting clients including FTSE 100 companies and multinationals in the FMCG and tech sectors on their public affairs programmes. He then ran communications and policy for the foreign affairs and defence-focused Henry Jackson Society think tank, before becoming a freelance consultant. He joined ISBA in 2019.
Here's what we've found...
Didn't find what you were looking for? Click here to search through our Knowledge hub.